The good doctor's creativity went beyond liquid concoctions into advertising. He decided that two Cs would look good together and started calling the drink Coca-Cola.
The good doctor never made much money from his creation because he gradually sold off all of his rights until he had none.
And so it is that today we might choose to hoist one in honor of Dr John Styth Pemberton, the little known pharmacist who gave us a dietary staple.
Before we hoist too many, though, we might consider that Dr. Pemberton was born in 1831 and died a mere 57 years later in 1888. While he survived the Civil War serving in the Confederate Army he might not have done so well enjoying his own drink.